The 30 second summary, often referred to as “the elevator speech” is a simple concept; it’s how you present yourself to others in 30 seconds, whether it is a person with whom you are networking, or perhaps an old friend who you actually do meet in the elevator!
Crafting that perfect elevator speech is not so simple. Most people experience some degree of difficulty in deciding what information to include in their summary. Many are fearful about their ability to deliver their summary in a smooth, conversational tone. Although 30 seconds does not seem like a long time, think about a 30 second commercial on television; you can convey a tremendous amount of information in 30 seconds!
A 30 second summary must be compelling and leave the listener wanting more. For considerations to accomplish this see the full article here.
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